2017
Unwind
Brand Identity Development
Created a complete brand system for Unwind, including logo concepts, color palette, typography, and usage guidelines. I conducted market research to position the business against competitors, defined core values, and translated those insights into a cohesive visual identity that communicated relaxation and professional credibility.
Pitch Presentation & Strategy
Developed a polished slide deck that told Unwind’s story: target audience insights, service offerings, revenue model, and growth projections. I crafted each slide to balance compelling visuals with data-driven narratives, ensuring clarity of purpose and strong differentiation. During the national competition, I delivered the pitch live, fielded questions, and refined messaging on the fly based on panel feedback.
Results
National Success & Real-World Validation
Our Unwind brand pitch secured first place—ranking within the top 10 percent of student enterprises nationwide. The positive feedback from industry judges confirmed the strength of our research, design execution, and presentation skills.
Top 10%
National Ranking
Achieved first place (top 10 percent) among competing student firms.
// Unwind // Reid and classmates collaborating on the project in class.
Conclusion
This project honed my ability to take a concept from blank slate to fully realized brand in a high-stakes, competitive environment. By integrating market research, design thinking, and feedback loops, I delivered a brand identity and pitch that stood out at the national level. The experience reinforced my skills in strategic communication, iterative design, and cross-team collaboration—capabilities I continue to apply in professional settings.
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