A creative mind
with a head
for business

By 22, Reid Krausen had already helped transform the brand identities and market presence of two companies. But what shaped his career wasn’t just the creative work. It was discovering how strategy, relationships, and execution come together to make a business successful.By 22, Reid Krausen had already helped transform the brand identities and market presence of two companies. But what shaped his career wasn’t just the creative work. It was discovering how strategy, relationships, and execution come together to make a business successful.

His journey began in high school, where his work earned national recognition through Virtual Enterprises International. At Eastern Illinois University, his creative abilities caught the attention of the campus bookstore director, who hired him to strengthen its digital presence and advertising. While balancing full-time work with his studies, Reid also gained hands-on sales experience representing Apple products.His journey began in high school, where his work earned national recognition through Virtual Enterprises International. At Eastern Illinois University, his creative abilities caught the attention of the campus bookstore director, who hired him to strengthen its digital presence and advertising. While balancing full-time work with his studies, Reid also gained hands-on sales experience representing Apple products.

Outside the classroom, he discovered another strength: leadership. He went on to serve as President of the Interfraternity Council, President of Order of Omega, and Lieutenant Commander of Sigma Nu, earning recognition for leadership, academic achievement, and service.Outside the classroom, he discovered another strength: leadership. He went on to serve as President of the Interfraternity Council, President of Order of Omega, and Lieutenant Commander of Sigma Nu, earning recognition for leadership, academic achievement, and service.

During college, a professor introduced him to a local business owner who took a chance on him. What began as a design opportunity evolved into a role encompassing brand development, marketing strategy, and business development, giving Reid firsthand insight into the decisions and relationships behind a successful business.During college, a professor introduced him to a local business owner who took a chance on him. What began as a design opportunity evolved into a role encompassing brand development, marketing strategy, and business development, giving Reid firsthand insight into the decisions and relationships behind a successful business.

That perspective carried him through technology, real estate, and eventually legal services. At Hall & Evans, where he spent just under five years, Reid supported marketing and business development across a multi-office law firm. From client pitches and digital campaigns to events and operational reporting, he developed the ability to connect creative execution with business objectives and identify opportunities for greater efficiency.That perspective carried him through technology, real estate, and eventually legal services. At Hall & Evans, where he spent just under five years, Reid supported marketing and business development across a multi-office law firm. From client pitches and digital campaigns to events and operational reporting, he developed the ability to connect creative execution with business objectives and identify opportunities for greater efficiency.

Today, that same curiosity extends into AI, automation, and software development, including creating applications like FolderFoundry to solve everyday challenges.Today, that same curiosity extends into AI, automation, and software development, including creating applications like FolderFoundry to solve everyday challenges.

Beyond his career, Reid is a husband, father, photographer, and volunteer with his church’s creative team.Beyond his career, Reid is a husband, father, photographer, and volunteer with his church’s creative team.

What distinguishes Reid is his ability to connect disciplines that are often treated separately. He understands the creative process, appreciates the commercial realities behind business decisions, and has the initiative to turn ideas into practical solutions.What distinguishes Reid is his ability to connect disciplines that are often treated separately. He understands the creative process, appreciates the commercial realities behind business decisions, and has the initiative to turn ideas into practical solutions.

For Reid, marketing has never been just about what a business says or how it looks. It’s about understanding what makes that business worth choosing and helping it deliver on that promise.For Reid, marketing has never been just about what a business says or how it looks. It’s about understanding what makes that business worth choosing and helping it deliver on that promise.