2022 (Contract)
All-American Realty
Director of Marketing and Brand Development
Brand Strategy
Sales Enablement
Digital Advertising
Collateral Design
Vendor Management
Overview
In this short-term engagement, I served as the CEO’s strategic marketing advisor—leading a major company-wide rebrand to redefine the firm’s visual identity, messaging, and go-to-market approach. Over three months, I developed a cohesive brand system, overhauled all marketing collateral, and launched targeted digital campaigns—positioning All-American Realty for rapid growth and clearer market differentiation.
Get Ready to Sell Packet
Developed a “Get Ready to Sell” packet for homeowners considering listing their properties—combining checklist templates, staging tips, market data snapshots, and branded messaging. This packet equipped agents with a turnkey resource to guide sellers through pre-listing preparations, streamline communication, and set clear expectations, ultimately boosting seller confidence and expediting listings.
Offer Roadmap Poster & Infographics
Created a large-format “Offer Roadmap” infographic—a step-by-step visual guide to the home-buying process. With clear numbering, custom icons, and branded styling, this poster demystifies complex steps for both agents and clients, enhancing understanding and trust.
Results
New homepage boosts engagement & loyalty
By focusing on a personalized user experience, the homepage has become a more engaging, relevant, and productive entry point that successfully guides users through an experience that feels uniquely theirs.
64%
Engagement Increase
Implementing the voiceover with users spending more time exploring content and completing more actions per session.
21%
Subscription Boost
Users exposed to the voiceover feature had for subscriptions compared to those who did not have access to the feature.
Conclusion
Implementing a personalized homepage experience taught me the significant impact of tailoring content to individual user needs. By creating dynamic, relevant interactions, we can turn a standard homepage into a powerful engagement tool that not only enhances user satisfaction but also builds long-term loyalty.
more projects
