2020-2022
Advanced Digital
Business Development Intern -> Marketing Manager
Mobile Application
B2C
Entrtainment
AI
Onboarding
Overview
At Advanced Digital, I led the end-to-end marketing function for a regional office-technology provider. Partnering with executives, sales leadership, and creative teams, I architected multi-channel demand-generation programs—spanning email drip sequences, SEO-optimized content, social campaigns, and paid search—to boost brand awareness and nurture prospects. I also identified and launched a “refurbished” product line from legacy inventory, transforming dormant assets into a new revenue stream. Throughout, I managed vendor relationships, oversaw creative production, and used real-time analytics to ensure every initiative was data-driven.
Educational Pitch Packet
Developed a comprehensive pitch packet for K–12 and higher‐ed prospects—combining market research, case studies, and solution overviews into a cohesive, branded document that positioned Advanced Digital as an education‐technology partner and supported sales conversations.
90-Day Onboarding Magazine
Created a multi‐page onboarding magazine titled “90 Days and Beyond”, outlining step-by-step expectations, feature highlights, and best practices to guide new clients through their first three months—enhancing user satisfaction and accelerating product adoption.
Results
Engagement & Launch Success
Through a full company rebrand and multi-channel demand-gen programs, I elevated Advanced Digital’s market presence, boosted audience engagement, and unlocked new revenue streams.
35%
Engagement Increase
Lift in email opens, click-throughs, and social interactions.
// redesign // New homepage
Conclusion
Implementing a personalized homepage experience taught me the significant impact of tailoring content to individual user needs. By creating dynamic, relevant interactions, we can turn a standard homepage into a powerful engagement tool that not only enhances user satisfaction but also builds long-term loyalty.
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