Branding
Marketing
Business Development
Content Creation
MARKETING & Creative Strategist |
Based in the u.S
Branding
Marketing
Business Development
Content Creation
MARKETING & Creative Strategist |
Based in the u.S
Trusted By
Project Highlights
Project Highlights
Marketing Strategist & Brand Designer
Driving growth since 2018
Marketing Strategist & Brand Designer
Driving growth since 2018
About me
Marketing Strategist
Marketing strategist and creative with 7+ years driving B2B and B2C campaigns from concept to execution. Skilled in brand development, content strategy, and go-to-market planning, I turn complex challenges into clear, results-driven initiatives. Known for bringing clarity to chaos, unblocking stalled projects, and aligning cross-functional teams around one goal. Whether leading launches or optimizing operations, I blend collaborative, visual storytelling with data-backed strategy to move the needle.
experience
Hall & Evans, LLC May 2022 - Current
Legal Marketing Specialist
Hall & Evans, LLC May 2022 - Current
Legal Marketing Specialist
Hall & Evans, LLC May 2022 - Current
Legal Marketing Specialist
All-American Realty Feb 2022 - May 2022
Director of Marketing and Brand Development
As a contract marketing and brand development lead, I advised the CEO on strategy, drove a brand repositioning that increased client inquiries by 23% and shortened the sales cycle by 15%, and managed sales tools, vendor partnerships, and multi-platform digital campaigns to boost engagement and conversions.
All-American Realty Feb 2022 - May 2022
Director of Marketing and Brand Development
As a contract marketing and brand development lead, I advised the CEO on strategy, drove a brand repositioning that increased client inquiries by 23% and shortened the sales cycle by 15%, and managed sales tools, vendor partnerships, and multi-platform digital campaigns to boost engagement and conversions.
All-American Realty Feb 2022 - May 2022
Director of Marketing and Brand Development
As a contract marketing and brand development lead, I advised the CEO on strategy, drove a brand repositioning that increased client inquiries by 23% and shortened the sales cycle by 15%, and managed sales tools, vendor partnerships, and multi-platform digital campaigns to boost engagement and conversions.
Advanced Digital Aug 2020 - Feb 2022
Marketing Manager
At Advanced Digital, I led multi-channel campaign strategy—email, SEO, social media, and blog—driving a 35% engagement lift and higher inbound leads; launched a refurbished product line from legacy inventory to unlock new revenue; and produced RFPs, pitch decks, and sales tools in close collaboration with BD teams to support wins and retention.
Advanced Digital Aug 2020 - Feb 2022
Marketing Manager
At Advanced Digital, I led multi-channel campaign strategy—email, SEO, social media, and blog—driving a 35% engagement lift and higher inbound leads; launched a refurbished product line from legacy inventory to unlock new revenue; and produced RFPs, pitch decks, and sales tools in close collaboration with BD teams to support wins and retention.
Advanced Digital Aug 2020 - Feb 2022
Marketing Manager
At Advanced Digital, I led multi-channel campaign strategy—email, SEO, social media, and blog—driving a 35% engagement lift and higher inbound leads; launched a refurbished product line from legacy inventory to unlock new revenue; and produced RFPs, pitch decks, and sales tools in close collaboration with BD teams to support wins and retention.
Advanced Digital Mar 2020 - Aug 2020
Business Development Intern
As a business development intern, I spearheaded a full rebrand and website rebuild to realign the company during a market shift, achieved 150–200% audience growth through targeted digital campaigns, built core marketing infrastructure (collateral, templates, ads), and helped plan the company’s relocation and warehouse setup.
Advanced Digital Mar 2020 - Aug 2020
Business Development Intern
As a business development intern, I spearheaded a full rebrand and website rebuild to realign the company during a market shift, achieved 150–200% audience growth through targeted digital campaigns, built core marketing infrastructure (collateral, templates, ads), and helped plan the company’s relocation and warehouse setup.
Advanced Digital Mar 2020 - Aug 2020
Business Development Intern
As a business development intern, I spearheaded a full rebrand and website rebuild to realign the company during a market shift, achieved 150–200% audience growth through targeted digital campaigns, built core marketing infrastructure (collateral, templates, ads), and helped plan the company’s relocation and warehouse setup.
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54.558 26.011 C 54.016 26.292 53.704 26.758 53.355 26.952 C 53.006 27.145 52.389 27.11 52.069 27.374 C 51.891 27.515 51.899 27.832 51.572 28.008 C 51.245 28.184 50.754 28.131 50.398 28.333 C 50.108 28.5 49.974 28.905 49.677 29.054 C 49.313 29.248 48.875 29.151 48.533 29.283 C 48.214 29.406 47.842 29.934 47.337 30.11 C 46.832 30.286 46.319 30.198 45.836 30.313 C 45.457 30.4 44.907 30.788 44.573 30.805 C 44.454 30.805 43.132 30.277 42.998 30.181 C 42.545 29.864 42.396 28.456 42.404 27.849 C 42.404 27.084 43.199 25.087 42.218 24.911 C 41.638 24.805 41.646 25.518 41.401 25.738 C 41.156 25.958 40.524 25.993 40.212 26.178 C 39.9 26.362 39.729 26.793 39.432 26.969 C 38.927 27.26 38.459 27.013 38.035 27.154 C 37.82 27.225 37.537 27.779 37.24 27.928 C 36.616 28.245 35.212 27.972 34.447 28.043 C 34.164 28.069 33.979 28.289 33.778 28.307 C 33.503 28.333 33.258 28.087 32.998 28.06 C 31.824 27.946 31.453 28.456 30.613 27.198 C 30.167 26.53 30.219 25.861 29.135 26.107 C 28.808 26.556 28.392 26.925 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15.821 17.741 C 17.805 16.113 19.097 15.181 20.65 12.797 C 21.252 11.873 21.519 11.063 21.95 10.122 C 22.314 9.339 22.612 9.55 22.716 8.257 C 22.805 7.104 22.946 4.747 21.713 4.43 C 21.542 4.386 21.505 4.509 21.497 4.509 C 21.163 4.5 20.829 4.527 20.494 4.509 C 20.479 4.509 20.375 4.368 20.219 4.368 C 19.64 4.368 19.67 4.861 19.372 5.099 C 19.097 5.319 18.555 5.354 18.221 5.583 C 17.478 6.102 16.616 7.148 16.036 7.799 C 15.806 8.055 15.554 8.371 15.368 8.591 C 15.256 8.723 15.152 8.855 15.034 8.987 C 14.915 9.119 14.447 9.163 14.476 9.647 C 14.432 9.682 14.35 9.814 14.253 9.911 C 13.288 10.835 11.17 13.729 10.695 15.04 C 10.68 15.075 10.71 15.137 10.695 15.172 L 9.759 16.236 C 9.283 17.662 7.745 19.342 7.359 20.706 C 7.337 20.776 7.381 20.908 7.359 20.969 L 6.527 22.157 C 6.482 22.236 6.482 22.324 6.467 22.412 C 6.452 22.491 6.482 22.597 6.467 22.676 L 4.751 25.711 C 3.51 28.104 2.574 31.263 1.185 33.471 C 0.791 34.095 0.999 34.579 0.011 34.386 C -0.004 33.823 -0.004 33.242 0.011 32.679 C 0.903 32.82 0.643 31.588 0.925 30.928 C 1.059 30.62 1.348 30.462 1.482 30.137 C 1.631 29.767 1.616 29.266 1.772 28.896 C 1.98 28.395 2.411 27.48 2.663 26.925 C 5.256 21.216 7.812 15.471 10.568 9.814 C 10.836 9.269 12.188 7.474 10.754 7.404 C 9.811 7.36 9.959 7.835 9.447 8.231 C 9.12 8.477 8.629 8.451 8.369 8.67 C 7.79 9.154 6.943 10.377 6.467 11.028 C 5.91 11.785 6.646 14.231 5.836 14.503 C 4.9 14.82 5.16 12.788 5.137 12.207 C 5.13 11.926 5.019 11.908 5.019 11.89 L 5.019 11.626 L 5.739 10.571 C 5.947 9.955 6.2 9.313 6.579 8.864 Z M 1160.776 118.043 C 1161.756 117.773 1161.756 119.313 1161.166 119.503 C 1160.336 119.773 1160.046 118.243 1160.776 118.043 Z" fill="rgb(0, 0, 0)" height="119.53465721228581px" id="OIoifkuiX" transform="translate(-0.359 2.489)" width="1161.5693775563363px"/></svg>)
Reid Krausen
Phone Number
470-588-6138
Current Residence
Denver
Current time
3:32:08 PM
3:32:08 PM
Services
Versatile &
Results-Driven
End-to-end marketing mastery—turning creative visions into KPI-driven results from A-Z.
01
Positioning & Messaging Strategy
Clarify value propositions and narratives to engage audiences and align internal stakeholders.
Messaging frameworks
value propositions
Visual guidelines
tone-of-voice playbooks
01
Positioning & Messaging Strategy
Clarify value propositions and narratives to engage audiences and align internal stakeholders.
Messaging frameworks
value propositions
Visual guidelines
tone-of-voice playbooks
01
Positioning & Messaging Strategy
Clarify value propositions and narratives to engage audiences and align internal stakeholders.
Messaging frameworks
value propositions
Visual guidelines
tone-of-voice playbooks
02
Demand Generation & Content
Generate leads through multi-channel campaigns designed to nurture prospects & convert.
Email drip campaigns
SEO-driven content
Webinars
Paid social & search
02
Demand Generation & Content
Generate leads through multi-channel campaigns designed to nurture prospects & convert.
Email drip campaigns
SEO-driven content
Webinars
Paid social & search
02
Demand Generation & Content
Generate leads through multi-channel campaigns designed to nurture prospects & convert.
Email drip campaigns
SEO-driven content
Webinars
Paid social & search
03
Sales Enablement & Collateral
Equip sales teams with tailored collateral and resources to expedite deal leads & closures.
RFP/RFI templates
Pitch deck creation
Case study development
One-pagers
03
Sales Enablement & Collateral
Equip sales teams with tailored collateral and resources to expedite deal leads & closures.
RFP/RFI templates
Pitch deck creation
Case study development
One-pagers
03
Sales Enablement & Collateral
Equip sales teams with tailored collateral and resources to expedite deal leads & closures.
RFP/RFI templates
Pitch deck creation
Case study development
One-pagers
04
Operations & Performance Analytics
Optimize workflows and analyze performance data to enhance efficiency and maximize ROI.
CRM & automation setup
Workflow documentation
Performance dashboards
A/B testing & audits
04
Operations & Performance Analytics
Optimize workflows and analyze performance data to enhance efficiency and maximize ROI.
CRM & automation setup
Workflow documentation
Performance dashboards
A/B testing & audits
04
Operations & Performance Analytics
Optimize workflows and analyze performance data to enhance efficiency and maximize ROI.
CRM & automation setup
Workflow documentation
Performance dashboards
A/B testing & audits
Sectors
Tech
Real Estate
Legal
FinTech
B2C
B2B
Current stack
WordPress
Framer
Asana
AirTable
Adobe Suite
Microsoft 365
Google Suite
Google Ads
Meta
Hubspot
Salesforce
MailChimp
Constant Contact
ChromeRiver
Zapier
7+ years experiencE
Cross‐industry expertise
End-to-end marketing execution
7+ years experiencE
Cross‐industry expertise
End-to-end marketing execution
MY APPROACH
3 Phases to Hit the Ground Running
3 Phases to Hit the Ground Running
How I’ll make an immediate and lasting impact in your marketing organization.
From day one through sustained growth, this roadmap shows how I learn your business, plan strategic initiatives, and deliver measurable marketing results.
01
Learn & Audit
First 30 days
Stakeholder interviews:
Gather goals, pain points, and priorities.
Channel & asset audit:
Evaluate existing campaigns, content, and tools.
KPI benchmarking:
Set clear project goals, deliverables, and timelines to create a structured approach.
Learn & Audit
First 30 days
Stakeholder interviews:
Gather goals, pain points, and priorities.
Channel & asset audit:
Evaluate existing campaigns, content, and tools.
KPI benchmarking:
Set clear project goals, deliverables, and timelines to create a structured approach.
02
Strategy & Alignment
30–60 days
Strategic framework:
Define target segments, messaging pillars, & channel mix.
Campaign blueprint:
Map tactics, timelines, and budget allocations.
Team alignment workshops:
Present plan, gather feedback, and secure buy-in.
Strategy & Alignment
30–60 days
Strategic framework:
Define target segments, messaging pillars, & channel mix.
Campaign blueprint:
Map tactics, timelines, and budget allocations.
Team alignment workshops:
Present plan, gather feedback, and secure buy-in.
03
Execute & Iterate
60–90+ days
Campaign deployment & tracking:
Launch initiatives and monitor performance in real time.
A/B testing & optimization:
Test variations to refine creative, copy, and targeting.
Performance reporting:
Deliver insights, wins, and next-step recommendations.
Execute & Iterate
60–90+ days
Campaign deployment & tracking:
Launch initiatives and monitor performance in real time.
A/B testing & optimization:
Test variations to refine creative, copy, and targeting.
Performance reporting:
Deliver insights, wins, and next-step recommendations.
Hear More
Hear More
FAQ
Any Questions?
Any Questions?
Didn’t find your answer? Feel free to reach out
Didn’t find your answer? Feel free to reach out
What’s your approach to campaign success?
What’s your approach to campaign success?
How do you collaborate with sales teams?
How do you collaborate with sales teams?
What sets you apart from other marketers?
What sets you apart from other marketers?
How do you handle shifting priorities and lead teams through change?
How do you handle shifting priorities and lead teams through change?
Are you available for freelance or contract roles?
Are you available for freelance or contract roles?
