CRAB DOCK

The brand identity for Crab Dock, a conceptual restaurant project created for a college course in 2019, draws its inspiration from the intriguing characteristics of Ghost Crabs, also referred to as "Mole Crabs." These crabs are notably recognized for their swift movements across the dry sand above the high-tide line along the western Atlantic coast, stretching from New Jersey to Brazil.

The essence of Ghost Crabs—known for their speed and agility on land—was a central theme in the development of the Crab Dock's branding. This motif aims to capture the dynamic and energetic atmosphere of the restaurant while paying homage to the distinctive behavior and habitat of these crabs. The design elements of the brand identity are intended to reflect the natural environment of the Ghost Crab, incorporating textures and colors reminiscent of sandy shores and coastal landscapes. This approach not only provides a visual connection to the unique characteristics of the crab but also crafts a compelling narrative that enhances the dining experience at Crab Dock, promising patrons a taste of the coastal life.