Meet Reid - Where Strategy Meets Creativity

Dynamic marketing leader with a proven track record at Hall & Evans, LLC, adept in Adobe Creative Suite and strategic leadership. Spearheaded brand overhauls, amplified market presence, and fostered cross-functional collaboration to drive growth. Excelled in creating impactful marketing strategies and designs, achieving significant brand visibility and engagement

Professional Experience

  • Legal Marketing Specialist : May 2022 - Present

    • Managed 492 attorney licenses for 125+ attorneys annually, ensuring seamless compliance.

    • Planned and executed strategic events while refining marketing assets and pitch materials.

    • Led multi-state brand expansion, keeping everything consistent across regions.

    • Designed eye-catching campaigns, graphics, and event collateral to boost visibility.

    • Worked across teams to streamline operations and maximize impact.

  • Director of Marketing and Brand Development : February 2022 - May 2022 (Contract)

    • Developed a bold, market-driven brand identity that amplified recognition and deepened customer engagement.

    • Led the creation of persuasive proposals and presentations, nurturing new business opportunities and partnerships.

    • Worked with cross-functional teams on marketing strategies, significantly improving brand awareness and engagement.

  • Marketing Manager : August 2020 - February 2022

    • Managed digital and social media campaigns, applying SEO and content marketing strategies to boost engagement and ROI.

    • Forecasted trends and crafted innovative strategies for market advantage and business growth.

    • Developed targeted multi-channel marketing plans, driving customer engagement and sales growth. Produced a data-rich media kit, enabling effective sales presentations aligned with marketing goals.

    Business Development Intern : March 2020 - August 2020

    • Developed a bold, market-driven brand identity that amplified recognition and deepened customer engagement.

    • Led the creation of persuasive proposals and presentations, nurturing new business opportunities and partnerships.

    • Worked with cross-functional teams on marketing strategies, significantly improving brand awareness and engagement.

  • 2018 - 2022

    Bachelor of Arts in Graphic Design | Minor in Marketing

Education

  • President : January 2021 - 2022

    • Led the development and execution of long-term strategies for the council and its member fraternities, enhancing collaboration and advocacy within the university community.

  • Vice President: November 2020 - 2021

    • As Vice President, spearheaded executive meetings and managed committee operations, enhancing decision-making and strategic direction, and authored 'The Pursuit,' a key document detailing organizational development.

  • President : January 2020 - May 2021

    • Strategically led the council and its fraternities, fostering collaboration and advocacy, and effectively promoted their interests within the university community.

Involvement

  • Adobe Creative Suite, Data-driven Marketing, SEM, SEO, Email Campaigns, Digital Strategy, Content Marketing, CRM, Google Analytics, Facebook Business, Google Ads, Adobe Suites, Salesforce, Wordpress.

  • Strategic Problem-solving, Relationship Building, Communication, Leadership, Collaboration, Adaptability.

Other